A branding project for Real Taste Ice Cream, focused on developing a cohesive packaging and marketing identity that brings the brand’s “Pure Milk Ice Cream” positioning to life.
The project explores a bright, playful visual language built around bold colours, appetizing product imagery, and clear, memorable messaging. The identity was extended across ice cream packaging, flavour communication, promotional graphics, and outdoor billboard advertising, creating a consistent brand experience across physical and marketing touchpoints.
